Victoria Fryer is the Senior Content Marketing Manager at Plivo, a global carrier network and API platform for messaging and voice calls. Brett and Victoria discuss developing content strategies to support new product launches, the role of a content marketer, and cross-functional work at start-ups.
0:00 Intro
0:58 Conversation with Victoria
3:00 Position at Plivo
6:30 Marketing for product launches
11:10 Cross functional work
13:00 Feedback from market
16:30 Distribution
19:00 Measuring success
21:16 Advice to Content Marketers
24:08 Check out Plivo
24:20 Outro
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The Content Cocktail Hour