"One of the most interesting and fun aspects we're focusing on is the word 'fun' itself. The idea that B2B brands can and should be more playful and exhibit their personality in their branding to catch consumers’ attention in a more meaningful way,” says David Kavanagh, Chief Marketing Officer at Jebbit.
In this episode of The Content Cocktail Hour, we’re joined by the Chief Marketing Officer at Jebbit, David Kavanagh, to share why companies should embrace their weirdness and try different branding strategies. David also explores the challenges marketers face today, from technological advancements to shrinking budgets, and how to cut through the noise to create genuine connections with customers. Listen in as David emphasizes the importance of foundational work, improving marketing operations, and refreshing your brand to stand out. So, grab your favorite drink, and let’s get down to business.
In this episode, you’ll learn:
- Brands need to balance the investment in data collection with compliance with privacy legislation and the fear of third-party cookies going away
- Marketers should focus on creating great personalized experiences and being good stewards of customer data
- Leveraging the plethora of available tools and content can help data-driven marketers build effective data strategies and connections with customers
Resources:
- Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
- Check out The Juice HQ: https://www.thejuicehq.com/
- Connect with David on LinkedIn: https://www.linkedin.com/in/dmkavanagh/?originalSubdomain=ca
- Check out Jebbit: https://www.jebbit.com/
Timestamps:
[06:06] Facing data challenges in a cultural landscape
[07:44] Brands on privacy and consumer data
[12:13] The basic human element in marketing
[19:45] How to do strategic positioning for a new brand launch
[22:53] The unpredictability of marketing
[26:06] Should B2B brands embrace fun?
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