What’s the secret to effective customer education?
On this episode of The Visual Lounge, Adam Avramescu, VP of Customer Education & Engagement at Personio, explains the principles behind his Customer Education Manifesto and how they can help your business reach positive outcomes for retention, expansion and lifetime value.
Plus, he shares his route into the industry, how videos and images play a role in customer education and how to gauge success.
Learning points from the episode include:
- 0:00 – Introduction
- 2:06 – Adam’s first steps into customer education
- 5:22 – Success in customer education
- 10:09 – Using images and videos
- 13:19 – What is the Customer Education Manifesto?
- 21:01 – Customer education to help a business scale
- 27:43 – Speed over quality?
- 34:54 – Is it OK to keep things simple?
- 39:08 – Adam’s Speed Round
- 44:53 – Final take
- 45:32 - Outro
Important links and mentions:
- Connect with Adam on LinkedIn
- The Customer Education Manifesto
- ‘Customer Education’ book
- Listen to the CELab podcast