The Journey to Culture Transformation in a Leading Steel Manufacturer

A steel manufacturing company, Salam Metal, embarked on a culture transformation journey spearheaded by Paula Haraka, the head of people and innovation. Despite their industry-leading position, they noticed turnover rates rising, signaling internal challenges. The focus shifted from attracting younger employees to aligning culture with strategic objectives. By leveraging the company's ethos of excellence and ambition, they engaged top leadership in introspective discussions, driving a shift towards a solutions-oriented approach.