This episode of the Live Better Sell Better Podcast features Ryan Frampton, former Senior Manager at Vidyard and ex-Head of Sales at HyperComply. Champion selling starts with discovery. Set your KPIs first; what is the goal? Then after articulating the ROI to your champion, empower them with the proper tools to be able to communicate this effectively to their own leadership.

HIGHLIGHT QUOTES

Empower your champion to communicate ROI forward up - Ryan: "Be their sales manager. Exactly what I would ask you, ask them those questions, and come from a place of empathy, of course. But that's the key thing is enable them with resources."

You can find out more about Ryan in the links below:

• LinkedIn: https://www.linkedin.com/in/ryan-frampton-02623a100/
• Website: https://www.vidyard.com/

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