johnnie-O's Chief Merchandising Officer, Chris Knott (Part 2)

To conclude their conversation about digitally native brands and bricks-and-mortar retail, CEO Terry Montesi and Chris Knott, CMO for johnnie-O and founder of men's fashion brand Peter Millar, discuss the “clicks-to-bricks” trend and the role real estate plays in helping apparel retailers maintain relevance. Chris shares what he sees as the future of brick-and-mortar retail and how technology and experience will impact retail in the coming years.

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For more information about johnnie-O, visit www.johnnie-o.com

Timestamps:

(0:52) - Can you help us understand the importance of brick and mortar as well as Omnichannel for brands that sell online-only?

(4:55) - What do you see as the key for apparel retailers maintaining brick & mortar relevance with their customers?

(7:44) - What is your feeling about ‘experience’ in retail?

(9:40) - What do you see as the future for Brick & Mortar retail?

(12:09) - Terry’s view on the future of Brick & Mortar retail

(16:26) - Technology in retail