

Marketing Manipulation vs Marketing Calibration - 0183
Jul 24, 2017
Exploring the ethical considerations of leveraging personality types in marketing, the hosts discuss the impact of tailored messages on consumer behavior. They delve into the distinctions between manipulation and calibration in marketing strategies, emphasizing the need for transparency and building trust with the audience.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Reworking Programs and Introducing Rotation Availability
03:14 • 2min
Examining Marketing Strategies and Seasonal Promotions
05:00 • 3min
The Impact of Personality Types on Marketing Strategies
07:41 • 11min
Manipulation versus Calibration in Marketing and Consumer Behavior
19:06 • 17min
Navigating Marketing Strategies and Building Trust
36:00 • 16min