Lauren joins Ally and I for the latest episode of our POSSIBLE event series. Lauren dives into her extensive career in sales, technology and media across some of the world’s leading platforms - and what ultimately brought her to Chase Media Solutions. We discuss the importance of hyper-personalization and what marketers should be leveraging in their strategies to stand out in a crowded retail media and commerce space.

Key Takeaways:

// Building hyper-personalized strategies through the use of data adds immense value to the consumer.

// Retail media networks are partnering to help drive innovation and solutions for marketers through tailoring ways that brands work with them.

// In a study that Chase Media Solutions conducted with EMARKETER, 60% of consumers are shopping with a new brand when an offer is given to help create intent and repeatability. It’s a way to invite new consumers in and reward their loyalty.

// Look for the possibilities instead of sitting on the problem. Holding yourself accountable to a positive outlook and attitude will set you apart in a crowded job market.

Follow Chase Media Solutions on LinkedIn

Resources: EMarketer | ADWEEK

Connect with Lauren: LinkedIn | Instagram

Connect with Ally: LinkedIn | Instagram

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