On Your Terms® Why Your Content Isn’t Growing Your Email List (The Real Reason)
Aug 11, 2025
In this discussion, Natasha Pierre, a video marketing coach and founder of Shine with Natasha, reveals why your content may not be boosting your email list. She introduces the concept of content series, likening them to binge-worthy shows, and emphasizes how structured content can drive engagement. Natasha shares essential elements for a successful series and examples of impactful formats. Plus, she discusses mindset shifts that could transform your content strategy and help align your efforts with your business goals.
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Content Series Are Bingeable Shows
- A content series is like creating your own Netflix show on social media to make content bingeable.
- Series increase retention, engagement, and give new visitors an obvious place to continue consuming your work.
Start With A Specific Goal
- Get hyper-specific and tie your series to a concrete goal before you start creating episodes.
- Choose whether the series aims to attract newcomers, nurture your current audience, or drive opt-ins and design episodes accordingly.
Make It Signature And Resist Overstuffing
- Make your series signature by using a distinct hook, format, or delivery so it becomes identifiable as yours.
- Avoid overstuffing episodes; each episode should stand alone and leave the audience wanting more.
