Bloomberg Talks AT&T CEO John Stankey Talks Earnings
Oct 22, 2025
AT&T's CEO John Stankey dives into the company's earnings and growth strategy, focusing on acquiring customers in wireless and broadband. He discusses the modest impact of the iPhone 17 on sales and predicts a competitive holiday season for device sales. Stankey highlights AT&T's success in home internet through fiber and fixed wireless, while addressing concerns about rising churn and lower average revenue per user. His insights reveal a long-term strategy aimed at boosting consolidated service revenue despite current challenges.
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Converged Customers Drive Long-Term Value
- AT&T prioritized customers who buy both wireless and broadband because they have higher lifetime value and churn less.
- John Stankey says promotional deals that win these converged customers are strategically valuable despite short-term ARPU pressure.
iPhone 17 Boost Was Real But Not Transformative
- iPhone 17 added sales after a year of suppressed upgrade activity but wasn't a record-breaking cycle.
- Stankey credits over 400,000 postpaid phone net adds as proof AT&T competed effectively in the device cycle.
Use Targeted Ads To Build Broadband Momentum
- Push targeted advertising to position AT&T as a home internet provider and measure broadband product traction.
- Stankey highlights eight-year highs in strategic broadband gains as evidence the ad strategy works.