Boosting Local Economy through Sports Events

The ongoing Asian Winter Games in Harbin have significantly elevated the city’s profile as a prime destination for ice and snow tourism. With events scheduled from February 7 to 14 this year, the games are expected to draw large crowds, boosting tourism and local businesses alike. The Harbin Ice and Snow World, which opened recently, has already attracted millions of visitors, showcasing how large-scale sports events can enhance regional economies. The increase in visitors to local attractions like Yabouli Ski Resort, which saw a year-on-year tourist rise of approximately 20%, further illustrates this positive economic impact.