Ep 23: John Teza, President and Chief Development Officer for Hand & Stone Massage and Facial Spa, On Marketing Franchise Brands to Local Entrepreneurs

Today’s guest is John Teza, President and Chief Development Officer for Hand & Stone Massage and Facial Spa. John’s career has been largely focused on building and marketing franchise brands from the operations and investment side, and he joins us today to share how he is applying his extensive experience in his role at Hand & Stone. Our conversation covers the benefits of recurring revenue subscription models, marketing franchise brands to consumers and franchisees, and a whole lot more. We kick things off with John talking about some of the key differentiators of Hand & Stone. From there, we take a deep dive with him into his past career, what led him to join Hand & Stone in August, and some of the things he is focusing on there in his current role. We get into how marketing Hand & Stone to franchisees versus customers differs, what onboarding new franchisees looks like, and how using an internal ad agency to handle new launches plays into this. Our conversation also covers the recurring revenue model at Hand & Stone and how this helped keep them afloat during the pandemic. In addition, John shares about how the process of migrating from an on-prem to a cloud-based POS tech stack is playing out and the advantages it will provide. Toward the end of the show, John weighs in on trends in the restaurant and health and wellness industries relating to tech, COVID, customer preferences, and more. Tune in today!