Social Pros Podcast Greatest Hits: Inside Glossier’s Iconic Social Approach
We revisit episode 544 of Social Pros with Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, as she unpacks the brand’s distinctive social strategy and provides top tips and tricks for social pros.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
We all know how fast-paced social media is. It simply does not sleep.
There are many brands out there whose social media speed and efficiency are off the charts. One of them is the skincare and beauty brand, Glossier. So how do they do it?
Here, we revisit episode 544 where we ask their Senior Manager of Social & Digital Content, Jamie Dinar, about their ‘secret sauce’.
Jamie explains how her team is empowered to act fast and says that clear communication between colleagues is key to being proactive in social.
Plus, she explores how they replicate in-store customer experiences online, keep their brand voice united and stay in touch with their community.
In This Episode:
-
0:00 - Introduction
-
1:07 – Introducing Jamie Dinar
-
2:37 – How Glossier came to be a legendary brand on social
-
4:52 – What Jamie’s role looks like
-
9:08 – Do Glossier eat, sleep and breathe social?
-
15:03 – How Glossier tap into their vast community
-
18:09 – Optimizing to keep brand voice across platforms
-
21:24 – Replicating in-store experiences online
-
24:06 – Jamie’s TikTok Live experiences
-
28:30 – Jamie’s Final Two
-
30:41 – Outro
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.