Short Term Rental Riches 321. These 5 STR Shifts Coming in 2026 (Use these strategies to adapt)
Jan 6, 2026
2026 promises to be a booming year for short-term rental investors, with falling interest rates signaling great buying opportunities. The rise of midterm rentals is changing strategies, while AI is revolutionizing guest communication. Local operators are poised to outshine national managers, thanks to better service and performance. The growth of OTAs like Booking.com offers fresh avenues for visibility and revenue. Experts share insights on adapting to these shifts to maximize profits in a transforming market.
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Macro Tailwinds Create A Buying Window
- Falling interest rates and returning 100% bonus depreciation create a strong buying environment for STR investors.
- Tim Hubbard predicts more transactions and rising housing prices due to low inventory and improved financing incentives.
Be Ready To Buy Underperforming Listings
- Monitor owners listing underperforming STRs and be ready to acquire well-managed properties.
- Focus on optimizing revenue and operations to outperform sellers who exit due to poor performance.
Midterm Rentals Are Accelerating
- Midterm rentals are accelerating due to regulation and operational simplicity compared to short stays.
- Tim Hubbard expects product and operations tooling to evolve as midterm fills the gap between short and long-term rentals.