Innovation at Islamic Relief

Lucinda and Russ are joined by Zia Salik, head of fundraising at Islamic Relief, to discuss some of the innovations behind the charity’s record growth figures over the past four years.

Zia explains how a shift before the pandemic to increase digital engagement with younger donors allowed the charity to adapt to the suspension of in-person fundraising events. He describes the organisation’s willingness to take risks on volunteer-led innovations, including a cake-selling initiative which has become a regular feature in the charity’s Ramadan campaigns, and how taking a relationship-based fundraising approach has paid off.

This week’s Good News Bulletin covers the news that Amazon founder Jeff Bezos plans to give most of his $124bn fortune to philanthropic causes during his lifetime. And Russ reports back from the Association of Charitable Foundations’ annual conference.

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