Indie Bites Quitting his job and taking a £20k loan to go full time indie - Harvey Carpenter, Growform
Nov 22, 2023
Harvey Carpenter, founder of Growform, talks about quitting his job and taking a £20k loan to pursue his indie business. He shares the benefits of picking a niche and growth tactics. He also discusses his future goals and the importance of taking recreation seriously for mental well-being.
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Early Side-Project Success
- Harvey ran a price-comparison site for Wii Fit at 17 and made significant side income.
- He used those early wins to get marketing gigs and start his career in digital marketing.
From Law To Product
- Harvey studied law and completed most of the qualifications before pivoting away.
- He found product management and marketing matched his strengths far better than law.
First Customer Was His Wife
- Harvey built a multi-step form after noticing an agency improved lead flow by splitting a form.
- His first paid customer was his wife, whose conversion rate doubled after he rebuilt her form.