As the former CEO of PepsiCo, Indra Nooyi played an important role in shaping the company’s global strategy. She shifted PepsiCo’s focus to healthier products, worked to improve sustainability, and perhaps most notably: introduced design thinking into the company’s innovation process.

“It’s a fine line between innovation and design. Hopefully design leads to innovation, and innovation demands design,” Nooyi tells Harvard Business Review editor-in-chief Adi Ignatius.

In this episode, you’ll learn how Nooyi thinks about the relationship between innovation and design — and why she says that “design” is about more than just creating eye-catching packaging. You’ll also learn how design thinking shifted the culture at PepsiCo to ultimately make the company’s operations more centralized and coordinated.

Key episode topics include: strategy, change management, design thinking, food and Beverage sector, sustainability, innovation, culture shift, global strategy, user experience, design, packaging.

HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.

Listen to the full HBR IdeaCast episode: PepsiCo CEO Indra Nooyi on Design Thinking (2016)
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