Are You Being Emotionally Manipulated? The Brutal Truth About Advertisements

With Christmas just around the corner, brands and retailers are keen to make the most of the holiday rush, blasting ad after ad of children opening presents, families eating together, and similar moments that tug at people’s heartstrings.

But make no mistake. Advertisements are never as innocent as they seem.

In this week’s episode, Dylan unwraps the truth about advertising, the ways they evoke emotion, and what we can do about it.

Show Highlights

• [04:34] What advertising is
• [09:08] What advertisements are designed to do
• [09:56] How advertisements play on fear to sell products and services
• [12:07] How advertisements exploit our sense of community
• [14:10] On advertisement as emotional manipulation
• [16:22] The type of people advertising doesn’t work on

Links and Resources

• Fiscally Savage
• Fiscally Savage Tools
• Fiscally Savage on Instagram
• Fiscally Savage on Facebook
• Fiscally Savage on Twitter