European markets: What to know before you expand

For many companies, expanding into the European market is not a straightforward transition. Wendy Harris previously led European expansion at CarGurus, Dropbox, and AdRoll, and is now Head of EMEA at Gong. In this episode, Wendy shares what it takes to successfully take on European markets, tackle privacy, and executive buy-in. You'll learn how to scale across segments, and build teams that succeed in new markets. If you’ve ever tried to sell into a new geography, this is one you won’t want to miss.

Key Takeaways:

12:45 - Why it's so hard to break into EMEA

14:51 - How to measure traction in a new geo

16:36 - Data Breakout: Traits that helped companies expand globally

20:44 - Advice on how to influence product roadmap

32:50 - Tactical guidance for organizing rules of engagement

37:00 - Micro action: Questions worth considering when expanding globally

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Wendy Harris: https://www.linkedin.com/in/wendyharrisirl/