Dickie Bush Audio POV: Raw Reality Of Trying To Scale To $1M/Month (July Recap)
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Aug 11, 2025 A rapid breakdown of a $591K month across four business lines. Talks relaunching a writing cohort, launching a $99/month continuity product, and a high-performing webinar with big ad bets. Covers buying an AI bot for student support, filming thousands of ad variations, and tightening team standards to speed execution.
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Scale Creative Volume To Improve Paid Performance
- Filming massive ad creative volume accelerates paid ad learning and scale.
- Dickie filmed 3,600 ad variations and attributed the webinar ROAS at ~10–20x depending on measurement.
Make Raising Standards A Core Value
- Aggressively uphold and reward raising standards to prevent gradual deterioration of quality.
- Dickie changed a core value from Set The Standard to Raise The Standard and uses it as a hiring filter.
Scale Ad Bets When Conviction Grows
- Scale ad spend in proportion to conviction and go bigger than comfortable when metrics validate the playbook.
- Dickie progressed from $5K to $25K ad spends over six webinar iterations and found $25K highly profitable.