Big Business Mistakes The Power of Ad Hacking: How to Create Endless High Converting Ads
22 snips
Jul 18, 2023 AI Snips
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Transcript
Episode notes
One Ad Won't Make You Scale
- Relying on one polished ad rarely works because audiences respond to many different messages.
- Brandon Poulin and Kaelin Poulin say volume and variety reveal what actually converts.
Produce Lots Of Creative Quickly
- Do produce a high volume of creative and iterate rapidly to find winners.
- Treat ads like spaghetti: throw many versions at the wall to see what sticks.
Best Known Beats Best
- 'Best known beats best' means the most-seen ad often outperforms the prettiest one.
- Familiarity and frequency can trump production polish in ad performance.