The Documentary Podcast BBC Trending: Brazilian farmers are (very) online
May 21, 2025
Brazilian farmers are finding their voice on social media, showcasing a new image of agribusiness through catchy music and viral videos. They argue against critics who claim their posts are mere propaganda to obscure environmental issues. The podcast delves into the rise of Agro-influencers battling negative perceptions while highlighting the troubling realities of deforestation and greenhouse gas emissions. As Brazil prepares for COP30, the complex relationship between agriculture and climate change takes center stage, sparking crucial conversations about sustainability.
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Usagroboi's Agronejo Impact
- The musical duo Usagroboi blends cowboy country with hip-hop in Brazil's agronejo genre.
- Their songs celebrate rural life and reach millions, shifting urban perceptions of farmers.
Agribusiness Funds Agronejo Music
- Agronejo music is funded by agribusiness to promote pride in farming and defend the sector.
- This sponsorship aims to influence public opinion and counter environmental regulation criticism.
Agriculture Drives Emissions in Brazil
- Agriculture is Brazil's main emitter of greenhouse gases due to deforestation and land use change.
- Forest destruction releases stored CO2, worsening global warming significantly.