People Magic: How to Build a $1M Community

When You’ve Hit a Plateau

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May 1, 2025
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ADVICE

Assess Member Transitions

  • Step back and assess where you spend time and what activities yield the best member results.
  • Focus on understanding who your members are and what transitions they are experiencing to serve them better.
INSIGHT

Leverage Transitions and Overwhelm

  • Members in transition have the highest motivation to join, contribute, and recruit others.
  • Overwhelm is a key barrier for members, and addressing it enhances community engagement.
ADVICE

Refine and Expand Transitions

  • Clarify your members' transitions and identify new ones to support for growth.
  • Build programs and content targeting those transitions to break through plateaus.
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