Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works 209 - How to Convert Survey Responses into Copy That Attracts & Converts Your Ideal Customers
Anyone who’s listened to this show for a while will know what big fans we are of both DOING customer surveys and gathering customer language. It’s one of the best ways you can deeply understand your market… and ALSO create powerful marketing language.
So we thought it was high time we did an episode dedicated to giving you some frameworks for doing just that.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share how you can write slam dunk marketing copy using your customer’s own words by going direct to the source and literally transforming your customer SURVEY responses (and other raw language you get from your customers through interviews, emails etc) into powerful headlines, bullet points, video scripts, sales pages, emails and more.
Listen to This Episode to Hear More About:
- How we use Ryan Levesque’s Deep Dive Survey methodology to gather customer language.
- How to identify (and get rid of) useless jargon that’s actually alienating you from your ideal customers.
- What clues to look for when scanning your survey responses for the most powerful insights.
- The value of doing customer interviews (and how to ensure you don’t “knock the edges off” your customer language).
- Why you’re looking for the longer, more emotive responses from your customers (and what to do with them!).
- Michelle’s step-by-step process for turning raw customer language into powerful copy for headlines, bullet points and more.
- How you can use your survey data to create your Content Plan.
- A real-life example from Suzi’s customer language and how she’s applied that raw language to create powerful marketing copy.
- And much more!
Also Mentioned in This Episode:
-> HerBusiness Marketing Success Mastermind
-> The REACH Retreat in Hawaii
-> Content Sells Episode 67 - Client Avatar Interviews Why You Need Them and How To Do Them