In episode 681, Rob Walling and Ruben Gamez go deep on the drawbacks of launching a second product. They both generally advise against doing so, as it can distract from the existing product. However they do share some successful attempts, strategic insights, how to approach feedback on second ideas, and the benefits for founders that beat the odds.

Topics we cover:

1:31 – When you should launch a second product
5:32 – Ruben’s experience growing Bidsketch and SignWell
9:45 – Responding to market pull, avoid the sunk cost fallacy
12:26 – Dividing attention between multiple products
16:40 – Choosing when to split focus
21:13 – Why a second product worked for Ruben and others
28:54 – Gauging your product intuition and getting outside feedback
32:50 – Avoiding bias when receiving feedback on your ideas
38:21 – Strategies and goals for adding a second product
42:50 – Cross selling multiple products

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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