In this episode, prehype's managing partner Henrik Werdelin discuss the question that most innovation teams fail to answer, namely; What business are we actually in. He is joined by Thomas Wedell-Wedellsborg who is the co-author of Innovation as Usual, a Harvard Business Review Press book on the art of driving innovation in regular organizations. Thomas has worked with managers in nearly all parts of the globe. His research has been featured in Harvard Business Review, The Sunday Times, The Telegraph, BBC Radio, Bloomberg Businessweek and the Financial Times. As a keynote speaker, he has addressed organizations such as Time Warner Group, Cisco, T-Mobile, Johnson & Johnson, UBS, Deloitte, and The United Nations. Participants: Thomas - https://wedellsblog.com/ Thomas book on Amazon: http://amzn.to/2n7p8sy Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com