Motley Fool Money Meta Has 3 Billion Users. Now What?
Jul 27, 2023
Asit Sharma, a Motley Fool analyst, shares insights into Meta's strategic evolution as it reaches over 3 billion users. He discusses how Meta is adapting its ad strategies despite market challenges and the balancing act between investing in AI and the metaverse. Willy Walker, CEO of Walker & Dunlop, dives into the commercial real estate landscape, highlighting the housing shortage crisis and innovative solutions like converting office spaces to residential. Their conversation also touches on Chipotle's tech-driven approach to efficiency.
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Meta's User Base
- Meta's 3 billion daily active users present a large base for monetization.
- Focusing on engagement and slight user growth is more effective than rapid expansion.
Meta's Ad Strategy
- Meta prioritizes ad impressions over price, especially in developing markets.
- This strategy sacrifices short-term profits for long-term user acquisition.
Short-Form Video's Potential
- Short-form video content is increasingly popular, capturing user attention effectively.
- Though time-consuming to produce, its stickiness suggests future advertising potential.