Tracey Faux Pattani is the recently hired CEO of BSSP.
For Tracey, it is a return to an agency she last worked in 15 years ago.
This is also her first agency CEO job - she joined the agency from Digitas SF where she headed up client service.
To overuse, the cliche- these are unprecedented times, and certainly if you are a new CEO you want to be able to meet everyone in person both client and agency-side, but COVID has made this an impossibility. Instead, she only had the luxury of a week in the office before shutdown- making her a CEO who is forced to lead via Zoom.
In the episode, I talk to Tracey about her experiences leading up to this position and what she has learned along the way from agencies with a variety of diverse working styles, cultures, and leaders like Lintas, Ogilvy, FCB, and Digitas.
We talk about leading during COVID - how she does it and how she has had to adapt and her plans for the agency moving forward.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising