This week Cut The Crap Podcast features the book, 'Focus' by Al Ries.
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
I took 4 Golden Nuggets away from this book!
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Too Many Leaders. Not Enough Leadership.