Episode 664: The REAL Reason Your Content Isn’t Landing Or Creating Engagement w/Brandon Lucero
Mar 4, 2024
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Learn from Brandon Lucero about creating engaging content, understanding audience behaviors, and crafting strategic messaging for better engagement and connection. Explore the importance of authenticity in communication and the power of effective messaging in standing out among competitors.
Effective messaging requires aligning with the audience's perspective and problems for increased resonance.
Crafting compelling content involves pinpointing the symptoms of the audience's problems to tailor impactful solutions.
Establishing trust in marketing involves showcasing expertise, guiding prospects through a clear process, and fostering personal connections.
Adapting communication styles to connect with audience needs enhances engagement and authenticity in messaging.
Deep dives
Understanding the Disconnect in Communication
Many individuals unknowingly communicate from their own awareness rather than the audience's awareness, hindering effective messaging. This discrepancy often results from a coach's over-reliance on their expert perspective, leading to content that doesn't resonate with the audience. By aligning messaging with the audience's perspective and problems, the content gains relevance and attracts engagement. Overcoming this challenge involves empathizing with the audience's experiences and addressing the unconscious triggers that influence decision-making.
Identifying Symptoms to Tailor Solutions
A crucial approach to crafting compelling content involves pinpointing the symptoms of your target audience's problems to tailor effective solutions. For instance, in the context of learning complex skills like playing the guitar, understanding the root cause of learner confusion can lead to more impactful teaching. Addressing specific pain points, such as the struggle to grasp fundamental techniques despite superficial progress, allows for creating engaging content that resonates directly with the audience's needs.
Building Trust Through Expertise and Process
The foundation of successful marketing lies in establishing trust through various facets, including human connection, expertise in problem-solving, and confidence in the efficacy of the proposed solutions. By demonstrating mastery in your field and guiding prospects through a clear process towards resolution, you inspire confidence in your ability to deliver results. This trust-building journey progresses from forging personal connections to showcasing competence and offering a reliable methodology, fostering a strong sense of trust and reliability in your audience.
Authenticity and Adjusting Communication Style
Striking a balance between authenticity and effective communication involves adapting your style to better connect with your audience's needs. While some individuals resist altering their communication approach, citing a desire to remain authentic, it's essential to acknowledge the potential benefits of tweaking one's style for greater impact. Encouraging flexibility in communication methods and openness to refining messaging tactics can lead to enhanced engagement and resonance with your target audience, ultimately driving more effective interactions and outcomes.
Importance of Effective Communication in Content Creation
Effective communication plays a crucial role in content creation, serving as the cornerstone for generating impact and engagement. The podcast highlights how mastering messaging techniques can transform ordinary content into compelling and influential communication strategies. By integrating triggers and authentic language patterns, individuals can maintain their unique voice while enhancing their effectiveness in conveying messages to their audience.
Avoiding Conventional Sales Strategies in Content Creation
The podcast emphasizes the pitfalls of traditional sales tactics that rely heavily on convincing and showcasing product features to generate sales. Instead, the focus shifts towards creating content that naturally attracts and resonates with the audience, building relevancy and value without solely banking on bonuses or promotions. By shifting the narrative towards value-driven content creation and holistic messaging, individuals can establish genuine connections and meaningful interactions with their audience.
Significance of Authentic Communication in Building Trust and Engagement
Authentic communication is identified as a pivotal factor in fostering trust and engagement with the audience, transcending beyond mere influencer status. The podcast underscores the importance of aligning messaging with a genuine intent to help and connect with the audience, rather than solely showcasing accomplishments or self-promotion. By incorporating teachings and training content into personal narratives and influencer-style posts, individuals can strike a balance between showcasing expertise and building profound connections rooted in authenticity.
Today’s episode is a deep dive into all things messaging, content and how to talk like a powerful authority and thought leader! This is a HUGE topic for myself and all entrepreneurs, which is why I’m excited to have my good friend Brandon Lucero back on the podcast. Brandon is one of the very best in the world at this copy stuff, and not just at doing it, but with teaching it to others. So listen closely, because Brandon is revealing the REAL reason your content isn’t landing or creating engagement in this super powerful episode!
If you’d like to learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have, you’ll want to check out Brandon’s free 3-day live experience, Master Your Profitable Messaging, happening March 18th, 20th and 22nd at 10 PST. To register now and reserve your spot, all you have to do is go to www.jameswedmore.com/messaging!
We want to know what resonates the most with you from this episode! Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us, @jameswedmore and @iambrandonlucero.
In this episode you’ll hear:
The number one place where people are going wrong with their messaging in 2024
What the difference is between a problem and a mistake, and why it’s so important to remember this when you are creating content
Why Brandon always looks at the behavior of buyers when determining what their symptoms really are
The reason that the language you use is key and specific questions that will help you go deeper to get the info you need for creating effective content
How learning to become a better teacher allowed Brandon to make more money
Why we both agree that buyers have moved beyond just needing to “know, like and trust” to purchase your products and services
How creating effective content boils down to the subconscious automations that we all have
Our biggest pet peeves and the huge mistakes people are making in their copy and content right now
Why you need to understand that content is EVERYTHING and what you can expect to gain when you attend Brandon’s upcoming 3-day live workshop
