The Mind Your Business Podcast

Episode 664: The REAL Reason Your Content Isn’t Landing Or Creating Engagement w/Brandon Lucero

14 snips
Mar 4, 2024
Learn from Brandon Lucero about creating engaging content, understanding audience behaviors, and crafting strategic messaging for better engagement and connection. Explore the importance of authenticity in communication and the power of effective messaging in standing out among competitors.
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INSIGHT

Audience Awareness

  • Most entrepreneurs fail to connect with their audience because they create content from their own awareness.
  • Instead, they should speak from the audience's perspective to engage effectively.
INSIGHT

Importance of Relevant Communication

  • Effective content must resonate with the audience’s experiences to create trust and demand.
  • Understanding their symptoms allows for clearer communication and better engagement.
ADVICE

Diagnose Problems, Not Mistakes

  • Focus on identifying the real problems your audience faces, rather than their mistakes.
  • Use their experiences to shape your content and messaging effectively.
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