Smart in Public 28 - Pitching with proof: how data storytelling gets audiences to listen
Apr 15, 2025
48:35
In this episode of the Smart in Public podcast, the Katies discuss the significance of data storytelling across executive messaging, narrative creation, cross-functional campaign development, industry positioning, and public relations. They explore various types of data research, the importance of sample size, and how to effectively leverage data for storytelling and media engagement. The conversation walks comms & marketing leaders how to strategically plan and collaborate across business functions to maximize the impact of data-driven narratives.
Takeaways
- What data storytelling programs are and how they can can be a critical communication tool
- Learn good and bad examples of data storytelling
- Why sample size is essential for credible research findings
- Where data can fill gaps in narratives where proof points are lacking
- How to successfully collaborate across business functions to enhance the impact of data
- Why timing is key when releasing data to align with external events
- When to refresh your data should be refreshed in order to remain relevant
- Why quick and dirty research has a limited lifespan
- How engaging journalists with exclusive data can yield better results
- Planning early is critical to avoid rushed research processes
Chapters
- 08:10 - Data Storytelling: The Importance of Data in Communication
- 10:33 - Successful Examples of Data Storytelling
- 13:34 - Challenges in Data Storytelling
- 16:30 - Aligning Data Research with Business Goals
- 19:27 - Funding and Cost Considerations for Research
- 24:30 - Understanding Research Costs and Sample Sizes
- 30:38 - The Importance of Data Storytelling
- 38:33 - Maximizing the Longevity of Data
- 40:54 - Key Recommendations for Effective Data Use
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