Marketing Powerups Jay Clouse's 3 Elements of World-Class Community Experiences (Creator Science, Smart Passive Income, Startup Weekend)
Community” has become a buzzword in the tech world. Like most things, it’s easier said than done.
Much like a gardener taking care of an orchard of juicy vegetables and fruits, building, nurturing, and growing a thriving community takes a special skill.
One of those community-building experts is Jay Clouse, he started working at Startup Weekend as an organizer. Then the community he created got acquired by Pat Flynn’s Smart Passive Income. Now he’s the founder of Creator Science, a thriving community of professional creators (full disclosure: I'm a member of his community!).
Today, Jay will be sharing the three elements of world-class community experiences.
In this Marketing Powerups episode, you’ll learn:
- Why community is not a broadcast channel.
- The three main primary reasons why people join communities.
- How to create a welcoming experience for new community members.
- The one thing that’s helped Jay excel as a professional creator.
🏆 Free powerups cheatsheet
Download a free powerups cheatsheet you can fill in and apply Jay Clouse's 3 elements of world-class community experiences to your business right away: https://marketingpowerups.com/006
🎉 About Jay Clouse
Jay Clouse is the founder of Creator Science and the host of Creative Elements, a narrative-interview podcast going behind the scenes of today’s top creators. He previously led the Community Experience team for Pat Flynn and Smart Passive Income, designing their paid membership community and cohort-based course programs.
💪 The sponsor
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🕰️ Timestamps and transcript
- 02:33 - Jay's journey as a community builder
- 07:24 - Peer-to-peer community experiences
- 09:21 - The three elements of world-class community experiences
- 11:05 - The three reasons why people join communities
- 14:02 - Why connecting like-minded people is table stakes for communities
- 17:33 - How to onboard new community members
- 22:55 - The most important question when onboarding new community members
- 24:01 - How to measure community happiness
- 27:27 - Why tracking community engagement metrics doesn't always work
- 29:06 - How the power of belief accelerated Jay's career
- 33:16 - The two pieces of advice Jay would give his younger self
- 37:35 - Wrapping up