Embark on a mesmerizing journey through China's winter heartlands. Xinjiang's snow-capped peaks and ancient villages tell tales from history. Discover the growth of winter tourism industry and promotion of winter sports. Experience living in snowy and cold regions. Explore cozy cottages, RV living, ski resorts, and winter activities in Xinjiang. Hear about the speaker's passion for skiing and their plans to explore more winter wonderlands in China.
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Quick takeaways
Xinjiang has seen a significant growth in winter tourism, with a 111% increase in tourists and a focus on promoting winter sports in schools and universities.
The development of winter tourism in Xinjiang has positively impacted the local economy, creating employment opportunities and fostering economic growth.
Deep dives
Xinjiang's Winter Tourism Boom
Xinjiang's Uyghur autonomous region has become a captivating winter destination, attracting tourists with its snow-capped mountains, ski resorts, and diverse landscapes. The number of tourists in Xinjiang has significantly increased, with a 111% year-on-year growth in 2023. The region offers a wide range of winter sports facilities, including 101 ski resorts, 27 ice skating rinks, and 60 snow and ice amusement parks. Xinjiang has been actively promoting winter sports in schools, with 56 primary and secondary schools and seven universities offering specialized ice and snow sports courses. The tourism industry in Xinjiang is entering a golden period, with 255 million tourists in the first 11 months of 2023 and a total tourism revenue of 285 billion yuan.
Winter Tourism Boosting Local Economy
The development of winter tourism in Xinjiang is not only attracting tourists but also benefiting the local economy. The snow and ice economy has created employment opportunities for local residents, with 70% of a village's income in Cuktog dependent on tourism. Xinjiang's focus on winter tourism has led to the renovation of houses into homestays, the establishment of skiing facilities, and the introduction of new activities. For example, in Hulmu Village, snow is a valuable resource for skiing due to its light and dry quality. The increase in tourism revenue has helped increase the income of local residents and fostered economic growth in the region.
Winter Activities in Xinjiang
Xinjiang offers a variety of winter activities and events to attract visitors. The region has developed a scenic area plus ski resort model, providing a diverse range of winter tourism formats. Winter events include ice and snow photography exhibitions, ice carving exhibitions, and snow sculpture exhibitions. Winter sports such as skiing, snow soccer, and horseback riding are popular among tourists. Xinjiang's winter landscapes, including Altai's 10-meter high snow, provide a picturesque backdrop for these activities. The region's commitment to improving infrastructure and organizing winter tourism events has established Xinjiang as a world-class ice and snow tourism destination.
We’d like to invite you to embark on a mesmerizing journey through China's winter heartlands, with each destination unfurling its own snowy narrative. From the mystical expanse of Xinjiang's snowy wonders to the vibrant, sparkling icy festivities of Northeast China, and onto the Olympic slopes of Chongli - each story is woven with threads of culture, tradition, and modern allure.
Our first stop is Xinjiang, with its snow-capped peaks and ancient villages, where snowy gusts tell tales from history and every ski trail beckons with adventure. Prepare to be captivated by the charm of a place where winter isn't just a season—it's a celebration.
On the show: Niu Honglin, Josh Cotterill and Gao Junya
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