Deliverability Defined

Self-Led Deliverability Audit

Sep 29, 2020

40:43

We want to empower you to take as much control of your email marketing as possible and that includes addressing deliverability issues. A deliverability audit is a great place to start if you want to assess the health of your email marketing efforts. Throughout this episode, we take you through some of the things we check when doing a deliverability audit so that you can start doing them yourself.

If you’ve been struggling with your open rates or deliverability, these strategies for conducting a deliverability audit will help set you on the path to identifying and fixing your deliverability issues.

Also worth noting, if you're a ConvertKit customer with a Creator Pro plan, you can get a complimentary audit. Just reach out to support and they'll connect you with us.

Main Takeaways

Common reasons to request or perform a deliverability audit include low open rates, sudden drops in open rate, subscribers telling you that emails go to spam, or simply curiosity.
Often, fixing sender reputations is a culmination of many little things that need to be addressed individually.
Scrubbing your list is one of the best things you can do during your deliverability self-audit.
Here are a few things we do during a deliverability audit:
- Check your spam trap hits (this is probably a step you won't be able to do on your own)
- Run your list through an email validation tool
- Analyze the volume and frequency of your sends
- Check the authentication and content of your email
- Look through your form sign-ups for signs of listbombing

“We are coming with the knowledge of what mailbox providers like, what they want to see, and what they don't want to see. If your marketing strategy is getting in the way of that, then we're going to have to tell you and give you advice. You should regularly, with complaints, subscribers, and also maybe your cold or unengaged subscribers, go through and look at the emails, even sending them and again, and try to understand the story of what's going on there.” ~ @alyssa_dulin

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