How to Succeed at Making Customer Service a Superpower

Service is not just performative; it is transformative.

All service is performative; there's no business but show business.

Cataloging successful interactions creates the illusion of spontaneity.

Understanding clients' emotional connections to the brand or product is vital.

Bringing theatrical elements into the business world creates memorable experiences.

Clients will always find what they're looking for; set positive expectations.

Understand the audience (clients) and what they need in the "show."

Acknowledging and learning from mistakes contributes to personal and professional growth.

You can build, dream, design, and create the most fantastic place in the world, but it takes people to make that dream a reality."

The reciprocal relationship: making the company stronger benefits the client as well.

Service goes beyond creating memories; it leaves a lasting impact on individuals and organizations.