Product Talk Propel VP of Product Marketing on Building Products for High-Stakes Industries
Dec 10, 2025
Tom Shoemaker, VP of Product Marketing at Propel, brings his expertise in engineering and product commercialization to the forefront. He discusses how product teams handle high-stakes environments where failure is not an option. Key topics include the challenges OEMs face in time-to-market and quality assurance, and Propel's innovative integration of PLM, QMS, and AI. Tom also shares insights on leveraging win-loss calls for product improvement and offers advice on combining technical skills with business acumen for success.
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Product For Physical Manufacturers
- Propel targets discrete manufacturers to help them make physical products faster, higher quality, and easier to service.
- The platform supports industries from high-tech networking gear to medtech and consumer goods.
Unified PLM, Quality, And Commercialization
- Propel unifies PLM, QMS, and PIM to cover design, quality, and commercialization in one platform.
- That consolidation differentiates them from legacy vendors who focus on one category.
Built On A Cloud Platform Advantage
- Building on Salesforce gives Propel cloud-native advantages like uptime, mobility, and extensibility.
- Being born in the cloud enables faster innovation and low-code customization versus on‑prem incumbents.
