The Rise of Microdramas in China

Microdramas have emerged as a new cultural phenomenon in China, blending elements of traditional TV dramas with the rapid consumption characteristics of short videos. These quick stories, usually between one to ten minutes long, cater to shrinking attention spans and have become especially popular among younger audiences. The Chinese government's Micro Drama Plus action plan aims to integrate these dramas across multiple industries, including tourism and education, to stimulate economic growth and cultural awareness. By producing around 300 innovative micro dramas this year, the initiative seeks to use cost-effective storytelling to promote local heritage, scenic spots, and new creative opportunities.