Greg Schmale, VP of Artist Services at AXS Ticketing, discusses his background and experiences in the ticketing industry. The podcast also covers topics such as career journeys in the entertainment industry, favorite venues, technological disruption in music promotion, and reflections on achieving success in the industry. The hosts share interesting tweets about the promoter industry and introduce an interview with Greg Schmale.
Access Ticketing focuses on providing tailored solutions for venues, promoters, agents, managers, and artists to optimize revenue opportunities.
Access Ticketing emphasizes the importance of identity-based ticketing, offering unique digital tickets linked to fans' identities to enhance security and prevent fraud.
Deep dives
The Importance of Access Ticketing in the Industry
Access Ticketing, a major player in the ticketing industry, places emphasis on the importance of their platform and services. They aim to educate and evangelize the industry about the capabilities of their system, working closely with venues, promoters, agents, managers, and artists to optimize revenue opportunities. By understanding the goals of different stakeholders, Access Ticketing provides solutions tailored to the specific needs of each client. This includes offering VIP packages, premium tickets, and fair and equal access to fans. They emphasize the importance of flawlessly selling tickets to fans to ensure a positive concert experience.
The Evolution of Ticketing Technology
Access Ticketing recognizes the shift towards identity-based ticketing, where tickets are digital, accessed through mobile apps, and tied to the fan's identity. This system enhances security and eliminates the risk of ticket fraud or scalping. The rotating barcode feature ensures that each ticket is unique and cannot be shared or duplicated. While traditional ticketing companies like Ticketmaster have a head start due to their history and scale, Access Ticketing has developed its own robust software and services that rival their counterparts. They strive to provide the same level of quality and functionality to clients, including major players like AEG, Quick and Loans Arena, MGM, and Toyota Center.
Building Relationships and Maximizing Opportunities
Access Ticketing places importance on building relationships with artists, promoters, agents, and venues. By understanding the goals of each party, they can create marketing and ticketing strategies that align with the desired outcomes. This includes offering presales, VIP packages, and premium tickets for artists looking to maximize revenue opportunities. They also work to ensure fair and equal access to tickets and maintain an inclusive approach for fans with varying income levels. Access Ticketing acknowledges the role of all stakeholders in the industry and aims to collaborate to optimize revenue potential and create positive concert experiences for both artists and fans.
Choosing the Right Ticketing Company
When considering a ticketing company, it is essential to evaluate their ability to sell tickets flawlessly, handle high-demand on-sales, and block bots effectively. Beyond this, it is important to look at what additional services and support the ticketing company can offer. Access Ticketing, for example, specializes in gathering data, marketing assets, and integrating with existing systems. They strive to provide comprehensive solutions tailored to the specific needs of each client. By choosing the right ticketing company, promoters and venues can enhance their ticket sales, marketing efforts, and overall concert experience.