Marketer of the Month EPISODE 091: Effective Growth Efforts For Optimizing Success And Maintaining Sustainability
Nov 8, 2022
19:44
Interview with Maya Moufarek - Growth CMO Consultant at Marketing Cube
Maya Moufarek is a Growth CMO Consultant at Marketing Cube. Spending over 15 years in tech and marketing, she has built countless business growth plans. Maya is passionate about working with ambitious entrepreneurs and purpose-driven CEOs to deliver truly sustainable growth. Tune in to the latest episode of Marketer of the Month to know more about the lessons she's learned from working with startups and developing strategies, laying solid foundations, and delivering on huge growth ambitions.
On the Menu:
- What it means to be a ‘full stack’ CMO
- How the CMO job relates activities to revenue effect and is revenue accountable
- Why innovation should be in the DNA of an organization as a whole
- Origin of the growth model
- How growth includes marketing but is not limited to it
- What most startups get wrong and right as they scale their businesses