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Full Episode Details

What’s the best way to collect meaningful audience insights?

As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available.

On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers and consuming the content they consume.

Plus, she shares whether she believes Threads is set to be a “formidable competitor” or just a “shiny new thing.”

In This Episode:

0:00 – Introduction
2:51 – Amanda’s career to date
7:47 – Her thoughts on Threads
16:35 – The best Threads strategy
19:57 – Why not to go hard on posting
24:44 – New ways to research audiences without metrics
36:06 – Amanda’s final two
40:29 – Outro

Resources

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