S11E10 - Amanda Greenberg: How Do You Create A New Category?

Do not adjust your television sets, what you are seeing is correct -- Amanda Greenberg is in fact back for a 2nd straight episode! Appearing as the show's first ever back-to-back guest (with two completely different topics), this time around the Balloonr CEO talks through how the company saw early on that it was not like the others. Oftentimes when we start companies we look for what's already hot. We look at areas where the market is proven. Balloonr took a different route. Rather than trying squeeze into an existing category, it has set out to create its own. In our conversation, Amanda walks through when it makes sense to opt for a new category entirely, and then the specific steps Balloonr has taken to attract market innovators as its customers.

Head to startuphypeman.com/articles/amanda-greenberg-podcast-2 for a bonus blog post written by Amanda where she breaks it down even further.

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