Restaurant Unstoppable with Eric Cacciatore 692: Todd Coerver on 3 Steps to Recovering a Lost Brand
Todd Coerver is the recently-announced CEO of the Austin, Texas, hamburger chain, P.Terry's.
Prior to his current role, Todd served Larkburger as CEO and Taco Cabana as chief brand officer and Chief Operations Officer.
And if we go back EVEN FURTHER...
Before his role at Taco Cabana, Todd spent 14 years at Whataburger where he ended his tenure as VP of marketing and innovation.
Check out P. Terry's founder/owner Patrick Terry's episode #691 as mentioned in today's episode!
Check out The SPEED of TRUST: The One Thing That Changes Everything by Stephen M. R. Covey as mentioned in today's episode!
Check out Contagious Culture by Anese Cavanaugh as mentioned in today's episode!
Show notes… Calls to ACTION!!!- Subscribe to the Restaurant Unstoppable YouTube Channel
- Join the private Unstoppable Facebook Group
- Join the email list! (Scroll Down to get the Vendor List!)
- "You only grow as fast as you can replicate the magic."
- Growth and scaling
- Growth from within
- Do what you love
- Sharing information helps everyone
- Importance of execution
- Ditching the ego
- Being brand-driven
- Partnerships
- Employee reviews
- Let your staff move around within the company, don't pigeon-hole anyone
- What it takes to be an entrepreneur
- Trust as the most important thing among team members
- Simplicity and replication
- Employee-first mentality
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Knowledge bombs
- Which "it factor" habit, trait, or characteristic you believe most contributes to your success?
- Spending the time to connect with people
- What is your biggest weakness?
- Finance-side of business
- What's one question you ask or thing you look for during an interview?
- Brand knowledge
- What's a current challenge? How are you dealing with it?
- Maintaining culture as we grow
- Share one code of conduct or behavior you teach your team.
- Assume positive intent
- What is one uncommon standard of service you teach your staff?
- Calmness leads to better decision-making
- What's one book we must read to become a better person or restaurant owner? GET THIS BOOK FOR FREE AT AUDIBLE.COM
- What's one thing you feel restaurateurs don't know well enough or do often enough?
- Get off your phone/computer and go talk/connect to people
- Name one service you've hired.
- What's one piece of technology you've adopted within your restaurant walls and how has it influence operations?
- If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
- Take the time to connect with people
- Pick the right way over the easy way
- Be passionate about what you're doing or get out
todd@pterrys.com
Thanks for listening!Thanks so much for joining today! Have some feedback you'd like to share? Leave a note in the comment section below!
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Huge thanks to Todd Coerver for joining me for another awesome episode. Until next time!
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