Ralph engages in a deep conversation with Austin Harrison about the complexities of channel spending and its ripple effects on revenue. Austin, sheds light on the intriguing relationship between advertising on platforms like TikTok and the subsequent revenue on Amazon. Together, they navigate the challenges mid-market companies face during aggressive growth phases and demystify the world of media mix modeling and third-party attribution. Tune in for a masterclass on optimizing multi-channel strategies and achieving business success in the digital age.

Chapters:

00:00:00 - Diving into Multi-Channel Strategies with Austin Harrison
00:03:28 - Evaluating Advertising Impact: Tools & Metrics Beyond the Platform
00:07:05 - Scaling Ambitions: Transitioning Business Owners to the Next Phase
00:10:06 - Harnessing North Beam: Efficient Marketing Approaches
00:12:27 - Fine-Tuning Campaigns for Optimal Growth and ROI
00:17:38 - Perfecting the Marketing Symphony: Media Mix Essentials
00:20:15 - Navigating Mid-Market Growth Hurdles with Northing Solutions
00:23:21 - Decoding Media Mix Modeling: Innovative Approaches
00:26:45 - From TikTok to Amazon: Analyzing Channel Spending's Direct Revenue Effects
00:30:08 - Gauging Meta's Role in Meeting Ad Goals
00:34:08 - Smart Budget Allocation for Maximizing Profits
00:37:23 - Prioritizing Business Insight Before Investing in External Tools

LINKS AND RESOURCES:

Northbeam
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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Mentioned in this episode:

Tier 11 Data Suite

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