On the latest episode of What's At Stake, Penta partner Bryan DeAngelis hosts Viv O'Connor-Jemmett, a partner in Penta's Dublin office. The pair discuss how news cycles are moving faster than ever—and how search engines and social media play a large role in disseminating information to stakeholders. Being prepared to control and manage a crisis online before it gets out of hand is essential for any organization.Enter Online Reputation Management (ORM).

Sharing insights learned from over 15 years of experience supporting brands' online reputations, Viv describes how ORM came to be and why it is critical in today's media landscape. With the rapid development of AI, businesses will need to be even more prepared to respond to the next reputational challenge. Tune in to hear about everything ORM.

To learn more, check out Penta's article on ORM, as well as a podcast and article on Penta's framework for analyzing potential brand risks of AI.

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