Does your gym really need more leads, or are you wasting the leads you already have?

In this episode of “Run a Profitable Gym,” marketing expert John Franklin shares six simple strategies that will help you book more intros and close more sales without spending a dime on ads.

Even small improvements in your lead-nurture process can produce huge returns—just one extra sale per month can add over $17,000 in revenue to a gym.

John explains:

How and when to contact leads.
How to personalize lead nurture so your gym stands out.
How to use long-term lead-nurture tactics that convert cold leads into paying clients months down the line.
How to use automations without losing the human touch.

He even shares a never-miss script you can use verbatim to start more conversations.

Tune in to hear all six strategies, then start implementing them today to convert more leads into high-value gym members who stay for years.

Links

2026 Two-Brain Summit Tickets

Gym Owners United

Book a Call

0:29 - Call your leads

7:55 - Follow up with leads

11:12 - Optimize availability

15:32 - Personalize lead nurture

20:49 - Long-term lead nurture

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