E138 - Best Practices for Sales to Help with Product Feedback with Evan Leong

Evan Leong is the founder and CEO of Product Signals, a company that provides product feedback solutions for modern teams. He has a background in product management and has worked in various roles in the tech industry. Evan is passionate about solving the problem of effectively managing and utilizing product feedback in B2B SaaS companies.

In this episode of Tech Sales Insights, Evan Leong joins Randy Seidl to discuss best practices for sales to help with product feedback. Evan shares his journey from working at Nissan to starting his own tech company and the inspiration behind Product Signals. He highlights the importance of bridging the gap between product and sales teams and the challenges faced in achieving this. Evan also provides insights into his sales process and the ideal customer profile for Product Signals.

KEY TAKEAWAYS

• Effective communication and collaboration between product and sales teams is crucial for making informed product decisions.
• Closing the feedback loop and keeping sales teams updated on product developments helps build trust and alignment.
• The ideal customer profile for Product Signals is growth-stage B2B SaaS companies with 100-200 employees.
• The future of the sales tech stack will involve platforms that integrate and communicate across different departments, such as product and customer success.

QUOTES

• "Getting the feedback is one thing, but having a holistic view of what the sales team is up against is a huge indicator of the market." - Evan Leong
• "If you can stick around to give yourself the opportunity to get there, you'll set yourself up for opportunities." - Evan Leong

Find out more about Evan in the link below:

• LinkedIn: https://www.linkedin.com/in/evanmayo89/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/