Find My Catalyst Podcast Problem Solving, Growth, and Building Businesses - Erik Kostelnik - 217
Sep 21, 2020
48:32
In this episode, Mike and Erik Kostelnik talk about solving problems, working towards execution and building out your business. Erik is the Founder and CEO of Postal.io
Questions Answered:
- Why do people struggle with engagement?
- How have things changed in our current environment?
- What is your approach to problem solving?
- How do you avoid scope creep?
- What is your decision making process?
- Why do we get sucked into the lures?
- How can you be easy to do business with?
- How can we manage the growth cycle?
Key Takeaways:
- We struggle with engagement because we have been so focused on the digital world.
- We need to take a step back and ask what the customer journey looks like.
- Everyone is trying to navigate our current operating environment, companies need to be agile.
- It’s more important than ever to have a platform to manage your customer engagement items.
- The key is stay on the right path
- 5 Step Problem Solving Process
-
- Ideation
- Research
- Build/launch
- Understand what your KPI’s are
- Raise capital
- If you’re not experiencing scope creep you are either not asking the right questions or you are dead on right.
- Buyers are always influenced by the shiny lure and buzz words.
- Reduce the amount of friction that it takes people to get into the product.
- Be sure you know how customers go through your purchase process
- Getting people into our free trial is really part of our marketing.
- You’re not going to know where things are failing until they actually fail.
- You have to set the business up to scale from day one meaning you have to have your 5 year plan and then you have to execute on your plan.
Show Links:
Erik on Twitter
Postal on Twitter
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