Why E-Commerce Keeps You Stuck (And What to Do Instead for Member Growth)
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Jul 10, 2025
Discover the transformative power of the flywheel business model in community building. Instead of relying on constant sales like in e-commerce, learn how to create a system where members contribute to each other's growth. The discussion reveals how engagement and word-of-mouth can fuel organic expansion, making your community thrive. Get insights on fostering value and momentum that sustain long-term success.
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insights INSIGHT
Flywheel Creates Growth Momentum
A flywheel business creates momentum through community members adding value to each other.
This momentum allows the business to grow without the owner continuously selling to new customers.
insights INSIGHT
Linear vs. Flywheel Businesses
Linear businesses require constant selling and reselling to the same or new customers.
Flywheel businesses reduce this need by leveraging community-driven value and recurring revenue.
question_answer ANECDOTE
Podcast Growth as Flywheel Example
Gina shares her experience with her podcast growing as listeners ask how she built it.
This demonstrates a flywheel where community members attract more people by sharing their success stories.
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Welcome to Season 3 of the companion podcast to People Magic Profit the free masterclass that teaches you how to build a $1M community. This podcast acts as a deeper dive, covering the most frequently asked questions about communities, memberships, and building a digital business in general.
When you are building a business you want it to take on a life of its own so it can continue to grow without you having to constantly sell as you would with an e-commerce business. That’s a flywheel. A flywheel starts to build momentum of other people taking actions, other members providing value for each other and other members bringing in more members. In today’s episode Gina breaks down the meaning of a Flywheel business and why it’s a nearly perfect business.
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