Ep. 35 - Recession-Era marketing starts now—with Fractional CMO Annie Wissner

Getting specific about your ICP is an old saw—but why then aren’t more companies marketing efficiently?

Our guest, Annie Wissner, says the reason is because we’ve become too used to bull markets where you have wiggle room in marketing execution.

“We're still in that digital wave where it's primarily about Google Search, but there's a lot of other methodologies that can be utilized to get to customers and prospects in a much lower cost and effective manner.”

The times they are a changing—and those of us like Annie that have been through three recessions have a good idea about what comes next.

Bottom line, the companies that operate marketing with efficiency will thrive and those that don’t…

Well, don’t be in that category.

Check out this episode for some clear strategies you can execute on immediately.

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