Keith Bendes and Brendan Gahan are back for Episode 48 of Creator Economy Live! This week, we unpack the ripple effects of the TikTok ban and Kai Cenat’s record-breaking Twitch “Mafiathon.” Plus, Instagram’s Trial Reels, LinkedIn’s boosted posts, and how brands like Away and Puresport are shaking up influencer marketing.
Our guest, Josh Cohen, co-founder of Tubefilter and the Streamy Awards, takes us behind the curtain of digital media’s rise, sharing untold stories and his vision for the future of the creator economy. Don’t miss Creator and Brand of the Week highlights—featuring Stormi Steele, Kai Cenat, and Ground News.
COW/BOW (creator of the week & brand of the week)
Creator of the week (COW)
- Keith: Content creator and Canvas Beauty founder Stormi Steele earned $2 million in a single livestream.
- Brendan: Kai Cenat
- Josh: Pokemon TV channel
Brand of the week
- Keith: Away x Celeb Lookalikes (Timothee Chalamet, Jeremy Allen)
Puresport sent out empty boxes to creators and asked them to send back items from other gifting campaigns that they've never used, to donate to a charity
- Brendan: Sprout Social, Land Rover
- Josh: Ground News
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